PRO MAKEUP LAB™ A Year in the Making, and Finally Here

It started with a simple idea for a professional makeup kit: what if makeup could finally be built the way artists actually work? No more wasting half a palette on shades you never touch. No more messy knives digging out pans. Just pure creativity, freedom, and pro-grade colors that click together like magic.

That idea grew into a journey that lasted more than a year. Countless tests, revisions, late nights, and experiments went into perfecting it. And now, in August 2025, it’s finally here: PRO MAKEUP LAB™, a patent-pending magnetic makeup palette system designed for professional makeup artists and passionate students. And the first to get it? Our students.

The Story of the Colors

Color has always been at the heart of makeup. It’s what tells a story, expresses a mood, and makes each look unique. When creating PRO MAKEUP LAB™, the team knew they needed a library that could cover everyone. That meant skin tones from the lightest to the deepest, undertones from warm to cool, and every finish in between.

So they built a 168-shade catalog. Foundations, concealers, correctors, blushes, powders, lipsticks, eyeshadows, pressed pigments, and even glitter formulas. This catalog offers a remarkable variety of shades and products, ensuring versatility for any look or skin tone. Everything fits into sleek, refillable magnetic pans that snap into place with ease. The catalog also serves as a helpful reference for building a professional makeup kit, making it easier to select the right products from the start.

These colors weren’t chosen overnight. Every shade was tested, swatched, compared, and reformulated until it met professional formula standards that satisfy the needs of professionals. Students gave feedback. Artists tried them backstage and on set. Everyday users gave input too. That’s why the library feels so complete — it was designed for real faces, real skin, and real artistry.

A Professional Kit Built for Artists

Unlike generic makeup kits, PRO MAKEUP LAB™ is a true pro makeup kit. Every formula was created to perform under the toughest conditions — from photo shoots and film sets to weddings and everyday artistry. Being prepared with a professional makeup kit is essential for artists, ensuring you are ready for any scenario. The kit is fully stocked with a diverse range of products and tools to meet the needs of any job. We also offer a customizable kit for professionals, tailored to your specific requirements. By purchasing only what you need, you save time and money, avoiding unnecessary expenses and maximizing your investment.

This kit was designed for the working artist who wants complete control over their palettes. With the patent-pending magnetic system, you can finally build your own custom palettes the way you want them. Important features like refillable pans and modular design set this kit apart from the rest. Choose the shades you need, refill the ones you use most, and always carry a palette that works for your client, your projects, and your artistry.

It’s pro-level performance in a customizable format, giving you the freedom to design palettes that match your workflow — whether you’re blending foundations, sculpting with powders, layering blushes, or mixing bold lip shades.

A System Like No Other

At its core, PRO MAKEUP LAB™ is about freedom. It includes multiple empty palettes in different sizes, ready for you to customize. With the Magnetic Color Tool, you can pop shades in and out instantly. No mess, no waste. Just mix, match, and refill whenever you want. The modular system fits easily into most professional makeup bags or bags designed for artists, making organization and transport simple and efficient.

Here’s what makes it different:

Patent-Pending Magnetic Design

Every shade pan is the same size, so everything fits seamlessly.

168+ Pro-Grade Shades

Covering all skin tones with foundations, powders, blushes, lipsticks, eyeshadows, glitters, and more.

Refillable & Reusable

Replace only the shades you use, instead of tossing half-empty palettes.

Magnetic Color Tool

A simple, silicone-tipped wand that lifts colors right out of the palette with zero fuss.

Six Modular Palettes

Build a full-face kit, or organize by category.

Designed for Pros & Students

High-performance formulas in a beginner-friendly layout.

Hygiene First

Use disposables like lash spoolies, lip wands, and cotton swabs with the system to maintain sanitation and prevent cross-contamination.

No more pre-made palettes where half the shades go untouched. Here, you are the creator.

Inside PRO MAKEUP LAB™

When you open the system, you don’t just get empty slots. You get a fully stocked pro library with essential products for professional use, plus two starter palettes ready to fill. This system is available for purchase as a complete set, ensuring you have everything needed for any makeup application.

Includes:

• 168 Magnetic Shades & Formulas Catalog (6 Palettes)

• 9-Slot Create-Your-Own Magnetic Palette

• 12-Slot Create-Your-Own Magnetic Palette

• Magnetic Color Tool — easily add, swap, or remove colors

The Six Palettes of PRO MAKEUP LAB™

Each of the six main palettes has its own personality and purpose. Together, they form a complete pro kit. These palettes ensure you are fully prepared for any makeup jobs, offering versatility and efficiency for every client and scenario. They are a great solution for professional artists seeking high-quality results and adaptability.

🌌 Interstellar – Foundation, Concealer & Correction Palette

28 correct shades designed for complexion control, including cream foundation formulas for versatile use. Buildable foundations that double as concealers, color correctors to cancel redness or dark circles, and creams that even work for SFX and artistic looks. Full coverage options are available to conceal imperfections, scars, and achieve a flawless look, while medium coverage formulas offer versatility for natural results. Water based foundation is included for those who prefer a lighter or more natural finish, and hydrating formulas are available for dry skin. The palette also addresses oily skin with options that help control shine and ensure long-lasting wear. For best results, proper skin prep is essential—use a moisturizer suited to your skin type, allow for drying after prep, and then apply with a dry or lightly damp sponge for perfect application.

✨ Celestial – Powder, Highlight & Contour Palette

28 silky powders, bronzers, and creams for sculpting and glowing. Includes setting powders, creamy highlights, blendable contours, and a sun-kissed bronzer. The powders blend beautifully on the skin, helping to prevent creasing for long-lasting wear. Some powders are water resistant, ensuring durability and smudge-proof coverage in different conditions. From subtle dimension to full glam, Celestial is the go-to for definition and radiance.

🌿 Elements – Pressed Pigments, Eyeshadows & Glitters

Designed for creating a variety of looks for the eyes, this palette is perfect for anyone who loves bold and creative eye makeup. 28 bold shades in matte, shimmer, and glitter offer a variety of finishes and colors to suit any style. Everyday eyeshadows like Emerald, Citrine, and Blue Topaz blend smoothly. Pressed pigments like Ruby, Fire Opal, and Alexandrite bring high-intensity color. And glitters like Rose Quartz, Aquamarine, and Moonstone give sparkle that turns heads.

⌛ Timeless – Essential Eyeshadow Palette

28 mattes and shimmers in nudes, neutrals, and smoky tones. This versatile palette is perfect for a wide range of jobs, from creating natural daytime looks to bold, dramatic effects for special events. The shades are designed for easy blending and layering—apply lighter tones for a subtle look or build deeper shades for intensity. With rich pigments and long-lasting wear, Timeless ensures your look stays flawless all day, making it the classic every artist needs.

👑 Divinity – Blush Palette

28 cream and powder blush products, offering a wide range of shades to suit every skin tone and style. The creams melt into skin for a natural glow, while the powders build vibrant, long-lasting color. Layer these products for custom results, from soft and romantic to bold and edgy.

💋 Stellar – Lip Palette

28 pro lip products, ranging from subtle pinks to bold reds to experimental colors. Mix, layer, and create custom lip tones. Each formula glides on smoothly and can even double as a cream blush for monochromatic looks.

How to Use PRO MAKEUP LAB™

The beauty of this refillable makeup system is how simple it is to use. For the best results, always start with proper prep—cleanse, moisturize, and prime your skin before makeup application to ensure a flawless finish.

• Assemble the Tool – Twist the wooden handle into the silicone magnetic base.

• Remove a Pan – Press the tool onto the center of any pan; it pops out instantly.

• Customize & Place – Slide it into an empty slot in your palette, then select your desired product and apply as needed.

From there, it’s up to you. Build palettes by category. Create a full-face kit. Test combinations in real time. Refill only what you run out of.

Designed for Artists, Loved by Students

Though PRO MAKEUP LAB™ was created with pro makeup artists in mind, it’s designed so even beginners can use it easily. Students learning artistry for the first time will find it intuitive, while seasoned professionals will appreciate the pro-level pigments, refill system, and endless flexibility. This system is ideal for any makeup artist if taking the Elite Makeup Course, including the freelance makeup artist working in fast-paced environments, as it helps you stay prepared for any situation and ensures you always have the right tools on hand.

It’s also eco-friendly — by refilling only what you need, you cut down on waste and avoid tossing half-used palettes.

One Year in the Making

Behind the scenes, the journey wasn’t easy. The team spent months designing the magnetic system, making sure it worked with every type of formula. They reformulated pigments over and over to achieve pro standards. They tested with schools, artists, and real customers.

Finally, after a year of perfecting every detail, it’s here. And the launch starts with our students — the artists of tomorrow.

Why It Matters

In the world of makeup, creativity should never be limited by packaging. PRO MAKEUP LAB™ removes the barriers. You decide what your palette looks like. You decide what goes in it. You decide when it’s time to change.

It’s not just makeup. It’s a lab. A space where color is endless, artistry is limitless, and you’re always in control.

The Future of Makeup

August 2025 marks the beginning of something new. PRO MAKEUP LAB™ isn’t just launching a product — it’s launching a movement. A movement toward customizable artistry, eco-friendly beauty, and student-driven creativity.

From the first foundation shade in Interstellar to the final bold lip in Stellar, this system is more than the sum of its parts. It’s freedom, innovation, and artistry — all magnetically connected.

And now, it’s finally yours.

Created by Anastasia Andreani for Vizio Makeup Academy

The PRO MAKEUP LAB™ was proudly designed, formulated, and developed by Anastasia Andreani for Vizio Makeup Academy, combining years of artistry expertise with innovation to give professionals and students the ultimate customizable makeup kit.